Cottonique Featured in The New York Times for Its Plastic-Free Clothing

Cottonique has been featured in The New York Times, highlighting the brand as a rare example of truly plastic-free clothing in a world where synthetic materials are deeply embedded in everyday life. The mention appeared in the sustainability-focused article “Trying to Live a Day Without Plastic,” which documents one journalist’s 24-hour attempt to avoid plastic entirely.

During the experiment, the journalist examined how even clothing labeled as “natural” often contains hidden plastic components such as elastic waistbands, synthetic threads, labels, and zipper tapes. Amid these challenges, The New York Times directly cited Cottonique as a standout option, as his pants had already violated the premise of the experiment:

“Happily, my underwear did not represent a plastic violation — blue boxers from Cottonique made of 100 percent organic cotton with a cotton drawstring in place of the elastic (which is often plastic) waistband.”

This recognition underscores Cottonique’s commitment to eliminating plastic where it is most commonly overlooked in apparel. By replacing elastic with cotton drawstrings and avoiding synthetic fibers altogether, Cottonique demonstrates what clean fashion looks like when material integrity is treated as a non-negotiable standard.

The feature also reflects a growing awareness among consumers and media alike: sustainability is not only about what clothing is made from, but also about what is intentionally left out. Cottonique’s approach—centered on 100% organic cotton and free from plastic-based components—aligns with this evolving conversation around transparency, environmental impact, and skin-safe design.

Being acknowledged by The New York Times reinforces Cottonique’s role in the clean fashion space and validates its long-standing mission to create clothing that supports sensitive skin while reducing unnecessary environmental harm.

As conversations around plastic reduction continue to gain momentum, Cottonique remains committed to setting a higher standard—proving that thoughtful design choices can make a meaningful difference.

Read the full article here (New York Times subscription required): www.nytimes.com